What's in the name?

How often do you have to calibrate and re-calibrate yourself? You say something with great resolute and find yourself going back on your word the very next moment. And all this while you thought you were being honest to yourself the first moment as well as the second.

A book I had read in the past told me contradictions don't exist. Yet at every stage of life I seem to bump into one. I guess every additional moment gives us a different perspective and additional information about ourselves as well as our surroundings, and that calls for some calibration. But I do struggle with exact opposite ideas trying to co-exist.

Anyway, the point I am trying to get to in a very round about way is that, in the past I had said I will try to avoid big corporate coffee chains like Starbucks, Barista, Costa and the likes. Yet these days I find myself addicted to a cup of cappuccino in the morning. It is almost a ritual for me. I get to work, start my computer, change into work shoes, take my cup and head down to the cafe downstairs to get my super frothy cup of cappuccino with chocolate sprinklings (I don't for a minute stop to care that this is coming from a big brand) and then start working.

In fact the Tesco's right behind my house has sold their cafe over to Costa Coffee. I remember in the beginning I was not happy with this, and must have resolved not to go there again. Yet the other day I was sitting there, enjoying a cup of flat white in the morning, sinking into their sofa and I don't recall any trace of guilt or negative thoughts in my head at all.

Speaking of big names, recently I went to Patisserie Valerie in Cambridge to satisfy a sudden and rare cake and coffee craving and was not very happy with the taste of the coffee or the cake. I have visited this place a year back, and that experience was slightly better. But I hadn't tried their coffee before. Also it is not the kind of place I would like to sit and enjoy a cup. I guess the warmth was lacking.

This really proves one thing, that no matter what you do, if you start a cafe, it better sell really good coffee. This is the best and simple formula. Everything else, the comfy sofa, the good service, the nice atmosphere, the underlying principle behind opening a cafe, everything, is secondary. And that is what I need to keep in mind when I have my own.

Also this does not make me stop trying to go to more independent coffee shops. In fact there are a few really quirky and nice coffee places within Cambridge, and I want to feature them here in this blog very soon. But until then, take care, have a happening new year and note to myself, have an open and learning mind, always.

Sell Coffee, not your soul