Tuesday, February 2, 2010

Hey there

Hi,

Let me begin by introducing myself. I am the other half (or quarter if you may) of this enterprise. Based on the need of the hour I am the bouncing board, the sceptic, the detractor, the supporter, the motivator, ... name as you may.

So far I've been shirking the responsibility to come out and introduce myself, to contribute to this enterprise in the open. Before I said something, I wanted time to think about what coffee means to me and what selfish need I am satisfying by dreaming of running a café. Unlike Aradhita I hadn't been to a café until I was well into my teens. And then too, because it was the new kid on the block (Café Coffee Day had just started those days in Pune). I came back feeling a little disappointed, not just a little ripped off at their exorbitant prices and overall unimpressed by their coffee and noisy, slightly condescending environment. I failed to see what can be in the face of what was.

A lot has changed since then. I've been to many more cafés and had a lot more coffee. I've come to associate cafés with the smell of freshly ground roasted coffee beans, both invigorating and calming at once, inviting you to sit back and enjoy your cup as you catch up with friends, family, a book, writing, thinking or simply watch people going about their lives.

To me SYB is an experiment to create space and imbue it with warmth and creativity. A place you visit to stimulate the senses as well as relax, hopefully both at once.

I've dilly dallied enough. Until the next one... have a good one.

Sell Coffee, not your soul

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